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Our Story2020-04-08T15:23:03+00:00

We help the strong become strong(er).

We have helped the strong become strong(er) since 2004 by following the primary aim to Live, Learn, and Pass on. Our core values, Focus, Trust, and Strength, have enabled us to be the industry’s top information and equipment destination for strength athletes or anyone who places training at a high priority within their life.

Founded by Matthew Chan, PhysicalCulturist was born in 2004 with one simple goal: to make average athletes great and great athletes elite. From a brand to a culture, what started as a website solely providing a Q&A, articles, and seminars progressively transformed into a company that has been educating and outfitting the strongest athletes around the world for more than 10 years.


Taking a walk break at the office? Study says you should do squats and lunges instead

By |December 7th, 2017|Categories: Health and Hygiene, Literature, Studies and Research|

The next time you decide to take a walk during work, you may want to opt for a set of squats and lunges instead. Here's why.

Lose fat, preserve muscle: Weight training beats cardio for older adults

By |December 5th, 2017|Categories: Studies and Research|

A new study by researchers at Wake Forest University suggests combining weight training with a low-calorie diet preserves much needed lean muscle mass that can be lost through aerobic workouts.

Strength training helps older adults live longer

By |November 28th, 2017|Categories: Literature, Studies and Research|

Older adults who met twice-weekly strength training guidelines had lower odds of dying in a new analysis by researchers at Penn State College of Medicine, Penn State Health Milton S. Hershey Medical Center and Columbia University. The study is the first to demonstrate the association in a large, nationally representative sample over an extended time period, particularly in an older population.

Why weight training is better for your waistline than running

By |November 19th, 2017|Categories: Fat Loss, Literature, Studies and Research|

A new Harvard study has found that weight training is a better way of keeping the middle-aged spread at bay than aerobic activity.

Strength training + active lifestyle more than halves chance of diabetes

By |November 16th, 2017|Categories: Health and Hygiene, Literature, Studies and Research|

Half an hour of strength training per day, or three 50-minute sessions a week. That's the amount of strength training that reduces your chances of developing type 2 diabetes by a third. And if you do a bit of cycling, walking, swimming or running as well your chance of developing diabetes can go down by sixty percent, researchers at the University of Harvard discovered. They published their study in 2012 in the Archives of Internal Medicine.