We help the strong become strong(er).
We have helped the strong become strong(er) since 2004 by following the primary aim to Live, Learn, and Pass on. Our core values, Focus, Trust, and Strength, have enabled us to be the industry’s top information and equipment destination for strength athletes or anyone who places training at a high priority within their life.
Founded by Matthew Chan, PhysicalCulturist™ was born in 2004 with one simple goal: to make average athletes great and great athletes elite. From a brand to a culture, what started as a website solely providing a Q&A, articles, and seminars progressively transformed into a company that has been educating and outfitting the strongest athletes around the world for more than 10 years.